Electric Ford Mustang SUV Takes On Tesla Model Y
Make no mistake about it, the fact that Ford dubbed their new crossover the Mustang Mach-E was no accident. You can count on it that Mustang purists are rolling their eyes over it and threatening to move to Canada. But don’t shoot the messenger just yet.
Ford has been known for innovation since their meager beginning back in the dawn of the current era of the automobile. Their commitment to the average consumer is to make products that are affordable, and desire-able, and they’ve succeeded partially on both of those fronts.
Announced just last year that they would no longer be manufacturing “cars” with the exception of the Mustang itself, you can now see where their R&D department was spending all of their time. Statistically cars are less profitable than their Crossover counterparts as the “Crossover” can be sold at a higher price.
What is a Crossover actually? In my opinion, they are nothing more than a sedan with a rear hatch rather than an actual trunk. Most Crossovers can be designed using the chassis and much of the other components from an already existing sedan. With some slight modifications to the suspension systems, the car will sit a little taller, and voila, you’ve now got an SUV for a significant markup from a “car”.
With the new generation of automobile moving into the electric realm, it is a smart move by Ford to get on board, finally. I imagine at first they were reluctant, like Blackberry was when the iPhone first launched. When disruptions happen, you can either move with the pack, or you can get left behind, and Research In Motion left a lot of cash on the table, and it’s obvious that Ford didn’t want to follow that tradition.
When Ford launched its now iconic Mustang back in 1964 they did so because they wanted to break into the racing world. So many soldiers were coming back from war and had a little bit of money in their pockets, they had their eyes on the fast cars they started seeing around town, and on TV. The Mustang stole market share from the Corvette instantly, so CGM retaliated by offering a new Muscle car, enter the Camaro. The two have now dueled for the top spot in the American Muscle Car segment for decades.
Who is the car for?
I predict that due to the simplicity of Ford brand recognition, more people who were otherwise hesitant to move toward an EV, will now feel comfortable making the move. The fact that Ford has been a staple of American manufacturing for what seems like as the dawn of time, it will be easier to buy one of their cars for some, but for others, they may prefer other brands. The crossover is a smaller one, similar to the Tesla Model Y which will be coming out in 2020, the Kia Soul EV, the Hyundai Kona EV, and more.
Here are some other cars you might also consider.
Hyundai Kona EV: $37,000 starting price, with a range of 258 miles.
Tesla Model Y: $43,700 starting price, with a range of 300 miles.
Kia Soul EV: $35k starting price, with a range of 111 miles.
I know the title of this article makes a pretty bold statement, but I believe it is true. Ford is one of the biggest manufacturers in the world, and if they’re throwing their hat into the electrified ring, it’s obvious that they believe in EVs changing the automotive world. Just yesterday Elon Musk retweeted the Ford unveiling, and many were surprised by him making such a “stupid” play. Why would anyone retweet something by their competition? Elon Musk does not see it as competition, but rather opportunity to innovate. It proves that he is in it for the long haul. His company has a great lead on widely acceptable EVs, but he was not the first to the race. Elon embraces anyone who is taking an effort to further the movement away from fossil fuels and into more sustainable energy sources.
The race toward electric cars have been going on for almost 100 years. In fact, in the early 1900s Nichola Tesla himself was the first one to have produced an electric car using a 1931 Pace Arrow, but it proved too difficult to power the vehicle on an ongoing basis.
Having competition in the Electric Vehicle segment will produce better quality cars, and at more affordable prices. The more manufacturers on board the better. Stay tuned as we continue to follow the progress toward electrifying our future.